Clients
I had the privilege to work with a diverse clientele while working for 4 years in India as a Senior Visual Designer.
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Biryanis of India
I spearheaded the brand identity development for Jubilant FoodWorks as they set out to establish a QSR biryani chain in India.
I led a team of two designers in building the brand from the ground up—from logo design and brand concept to packaging and research-driven strategy. Managing workflows and developing comprehensive brand guidelines, I ensured a consistent and impactful visual identity.
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Collaborating with five key stakeholders, I prioritized strategic decision-making, iterative design, and agile execution, aligning the brand’s vision with market expectations to create a compelling, scalable identity.
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Brand identity development | Design strategy |
Brand guidelines creation | Visual storytelling
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Limeroad
For Limeroad, a leading e-commerce platform in India with millions of daily active users, I was tasked with redesigning the shop page interactions. By optimizing the layout and refining CTAs, I helped increase click-through rates by 15% and improved overall user engagement by 20%. These design changes enhanced the shopping experience, making it more intuitive and boosting the platform's performance in key user metrics.
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UI Design | Data-Driven Design | Usability Testing | Conversion Rate Optimization
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Bercos
Designed a custom wallpaper graphic for Berco’s, a renowned Chinese and Thai restaurant chain, capturing its story, vibe, and modern aesthetic. The design was successfully implemented across 50+ locations in Delhi NCR and other regions of India, enhancing the brand’s ambiance with a unique and cohesive visual identity.​
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Graphic Design | Illustration | Visual storytelling
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Indiyum
Led the brand identity development for Indiyum, a healthy snacking brand in India, for its new product line of sweets and savories.
From naming the brand to designing the logo and packaging, I crafted a cohesive identity for a diverse product range of 100+ items, ensuring strong market positioning and visual appeal.
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Brand Identity & Strategy | Print & Production | Consumer Psychology & Brand Perception
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Tingaland
I had the opportunity to create a playful and engaging brand identity for Tingaland, India's No.1 fun and party zone for kids. My role as a lead designer involved developing the logo, tagline, and complete brand identity. I also conceptualized the merchandise design, designed the mascot, and crafted an immersive universe where kids can earn reward points, badges, and currency to enhance their engagement.​
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This project required close collaboration with three other designers and multiple stakeholders, including marketing and operations teams, to ensure the brand's vision aligned across all touchpoints.
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The brand experience became a key differentiator, contributing to increased footfall and customer retention, while the fun and rewarding elements created an exciting and memorable experience for kids.
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Brand Identity Design | Merchandise Design | Storytelling & Concept Development | Cross-functional Team Collaboration
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Playdium
Designed the logo and mascot for Playdium, a unique destination offering a blend of play, party, sports café, and salon experiences for both kids and parents. Developed a playful and dynamic visual identity to represent the fun and multifaceted nature of the brand.
The logo and mascot were carefully crafted to convey a sense of joy, inclusivity, and excitement, appealing to the diverse audience and enhancing brand recognition.
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Logo Design | Illustration | Visual Communication
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